Insights from the Australia Post e-Commerce Report 2026

Market Momentum: What’s Driving Aussie E-Commerce Right Now

Executive Summary

• Shopper promiscuity is rising. Australians are more selective and value-driven, using AI price tools. Households shop across an average of sixteen brands per year.
• Purchase frequency is growing. Smaller baskets, more orders — four additional online purchases per person year over year.
• Delivery tips the scales. Seventy-three percent say a strong delivery experience makes them more likely to buy online than in-store. Faster delivery, broader collection options, and better tracking build trust.

The Data briefly

• Sixteen brands per household (annual average)
• +4 online purchases per person YoY.
• Seventy-three percent say better delivery increases likelihood to buy online.

Trends Shaping Australian E-Commerce.

• Value focus and brand switching. AI comparison and promotions increase multi-brand shopping and soften loyalty.
• More orders, smaller baskets. Higher order cadence lifts revenue despite softer AOV.
• Last-mile as a growth driver. Reliability, speed (same-/next-day), flexible pickup/collection, and real-time tracking drive conversion and retention.