How Are Aussies Shopping Across the Generations? — Millennials (1981–1997)
July 14, 2026
RRG News & Insights from Discovery to Delivery
Executive Summary
- Convenience and value first. Millennials prioritize flexible, fast experiences and actively use tech to streamline shopping.
- Weekly online habit. Half shop online weekly.
- Circular economy interest. A clear majority are open to second-hand purchases online.
- App-led delivery. Millennials lead in Aus Post app usage for delivery tracking and control.
- AI adoption. Most already use AI; a sizable share is open to agentic commerce.
- Always-on motivation. 24/7 convenience remains the top driver to shop online.
Top Stats Unboxed
- Weekly online shop: 47% of Millennials shop online weekly.
- Emerging trend: 56% express interest in buying second-hand items online.
- Delivery trend: Millennials use the Aus Post app more than any other generation.
- AI readiness: 74% already use AI; 22% are open to agentic commerce.
- Why online: 24/7 convenience is the top motivator.
What These Signals Mean
- Value + speed = default expectation. Price transparency and fast, flexible delivery (including app-managed options) shape loyalty more than brand alone.
- Discovery is omnichannel, decisions are digital. Comparison, social proof, and AI assistance compress the path to purchase.
- Growth pockets. Pre-loved marketplaces, app-first delivery experiences, and agentic checkout journeys are poised to gain share with Millennials.
Thoughtful Gifts, Effortlessly Delivered
Carefully selected gift hampers for easy, feel-good gifting.
Click. Choose. Relax.
We take care of the rest.
Beautifully packaged, with a handwritten card and Australia-wide delivery.