How Are Aussies Shopping Across the Generations?

RRG News & Insights From Discovery to Delivery: How Are Aussies Shopping Across the Generations? — Builders (1925–1945)

Executive summary

• Cautious, trust-led adoption. Builders prefer reputable retailers and delivery certainty over speed.
• Fastest spend growth, lowest frequency. Online spend is rising, but weekly shopping remains limited.
• Less promo-driven. Less than half hold out for sales before buying.
• Price–time trade-off. Many will wait longer for delivery to pay less.
• High security sensitivity. Data privacy concerns are prominent.

Top stats unboxed

• Weekly online shop: 10% shop online weekly.
• Emerging behaviour: Less than half hold out for sales before buying.
• Delivery trend: 70% willing to wait longer for delivery if it means paying less.
• Trust factor: 91% say a reputable retailer gives them more confidence to buy.
• Security concern: 62% worry about data security when shopping online.

What this signals

• Reputation first. Prominent trust markers (well-known brand, clear contact details, accreditation) are decisive.
• Certainty communicates respect. Guaranteed delivery windows, proactive updates, and straightforward returns reduce perceived risk.
• Simplicity over novelty. Minimal steps, clear buttons, and no forced account creation support completion.